The oil and gas (O&G) industry is slowly recovering after the sharp drop in oil prices, which has shaken the foundations of the traditional business model. In recent years, some companies have postponed or canceled unviable projects, raising efficiency and cost optimization to a whole new level to maintain profitability. New market dynamics are characterized by relatively low prices and a greater preference for sustainable energy, making it difficult for oil and gas companies to profit across the industry value chain. Now they must identify their core strengths and focus on these activities, while simplifying basic processes and minimizing operational costs. Digital technology can play a key role in this effort.